To get the best out of your shoes photography, you want to steer clear of an overtly clustered frame as much as possible. In this case, an individual shot will work best for you. You want to showcase the shoes individually without packing too many of the products in just one frame. With this, your prospects can appreciate each project independently from the entire collection, leaving you with a clean, straightforward, and attention-commanding shoe photograph. Similarly, if you’re using group shots, ensure you’re keeping the varieties at the barest minimum.
Needless to say, your background is necessary to the feeling and story you're looking to tell with your show photography. Regardless of your choice, you want to ensure you’re not picking a color that draws attention away from the main subject. Usually, white background is the most recommended option when it comes to this. If you don’t fancy white, try picking any neutral color and bring more focus to the shoe. However, in situations where you can't find the perfect color physically, take the photograph with whatever background you can find and remove background from image free with a tool like BGremover thereafter.
Monotonous shoe photography is synonymous with wasted effort. Your prospects and target audiences what diversity, they want different feels to the product. As such, to keep your shoe product photography from being monotonous or boring, try shooting from various angles. Doing this, you’ll be amazed by how innovative and different the collage will turn out to be.
When setting up your lighting, you want to ensure it's neither too soft nor overly light. Creating a balance is key to achieving compelling shoe photography. When the lighting is too harsh, your image may appear overexposed and some parts and underexposed in others, which we don't want. And when it’s too soft, you'll find it difficult to capture the essence and details of the footwear. In a nutshell, be sure to strike a balance between both, and you’ll well be on the right path to a shoe photography effort that converts.
Buyers lean more toward sharp images as opposed to artistic ones. So, you want to avoid using shallow field depths, soft focus, or blur when taking shoe photography. Again, focus can be an integral photographic element. However, the wrong usage can lead your efforts down the drain in no time. When using it, try keeping the focus on the shoe, and ensure you're putting it on the right part. The wrong application can introduce visual tension to your image, which you don't want. So, to be on the safer side, avoid soft-focus overall.
When your lighting is too harsh, or perhaps, is only concentrated on one side of the product, shadows are a given. And dark shadows may not be good for your product in most cases. As such, to prevent this from happening, get yourself reflectors that you can position opposite to the lighting source. This will balance the light distribution on both sides, so you won't end up with dark shadows.
Arguably, the most important requirement for creative shoes photography is making sure your prospects can envision themselves in the footwear. You don’t want to take basketball footwear photography on a football pitch - that's the wrong context. Instead, take a football shoe photography on a football pitch, while ensuring that the props and other elements emphasize that this is footwear meant for football. With this, your target audience can envision themselves in it, bringing you a step closer to shoe photography that converts.
Shoe photography doesn't demand a great deal of ambition. Remember, your focus is on the shoe, and your props must only help brighten the shoe without taking anything away from its attention. Again, when considering props, you want to ensure that they align with the product, its context, and the story you’re looking to well with it. If you can't find the proper props for your photography, you can find tons of them online. And with a simple background remover, you can apply them to your photography when processing.
Floating photography is what photography enthusiasts call magic photography. It is pretty unusual and doubles as a great way to de more attention to your shoe. It makes them wonder what's hidden behind the shoe, making It a great photographic approach to drawing attention and sparking curiosity.
This is the most popular out of the shoes photography ideas. Almost every brand use a model to take their products photograph, so why not buy into the trend? According to several studies, humans are more compelled to patronize brands that use other people in ads and product images. Using a model helps connect more easily to your target audiences. They can see themselves using your product and how well they'll fit it. Ultimately, this prompts them to engage you in no time.
Lastly, on shoe photography ideas, show the shoe in action. You need to let your customers know what exactly the shoe is suited for. If you sell flip flops or slippers, you want to show your customers that it's meant for relaxation. Hence, your shoe photography should emphasize that. In a nutshell, it is important to portray your prospects' wants in each shot you’re taking.
Carefully observing and implementing these straightforward shoe photography ideas will skyrocket the quality appeal of your shoes in no time and without hassle. However, while applying these, you want to pay attention to your post-processing efforts as well. You need to further edit the image to fully align with the brand image and your preferences. And one of the tools that'll help you in this regard is BGremover. All in all, by rightly applying these tips, brace yourself, you’re about to get overwhelmed with orders!